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1

Identification and measurement of brand identity and image gap: a quantitative approach

Roy, Dilip, Banerjee, Saikat

Journal:

Journal of Product & Brand Management

Year:

2014

Language:

english

File:

PDF, 281 KB

english, 2014

2

Strategic Brand-Culture Fit: A conceptual framework for brand management

Banerjee, Saikat

Journal:

Journal of Brand Management

Year:

2008

Language:

english

File:

PDF, 113 KB

english, 2008

3

Dimensions of Indian culture, core cultural values and marketing implications

Banerjee, Saikat

Journal:

Cross Cultural Management An International Journal

Year:

2008

Language:

english

File:

PDF, 156 KB

english, 2008

4

Influence of consumer personality, brand personality, and corporate personality on brand preference

Banerjee, Saikat

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2016

Language:

english

File:

PDF, 511 KB

english, 2016

5

Strategic branding roadmap for SMEs operating in business‐to‐business sector

Roy, Dilip, Banerjee, Saikat

Journal:

Journal of Research in Marketing and Entrepreneurship

Year:

2012

Language:

english

File:

PDF, 205 KB

english, 2012

6

CARE‐ing strategy for integration of brand identity with brand image

Roy, Dilip, Banerjee, Saikat

Journal:

International Journal of Commerce and Management

Year:

2008

Language:

english

File:

PDF, 164 KB

english, 2008

7

Impact of Food Brand Controversy on Consumers’ Attitude Toward Brand and Company

Banerjee, Saikat

Journal:

Journal of Food Products Marketing

Year:

2017

Language:

english

File:

PDF, 1.99 MB

english, 2017

8

Syntheses, Crystal structures, DNA Binding, DNA cleavage, Molecular docking and DFT study of Cu(II) Complexes involving N2O2 Donor azo Schiff Base Ligands

Banerjee, Saikat, Ghorai, Pravat, Brandao, Paula, Ghosh, Dipanjan, Bhuiya, Sutanwi, Chattopadhyay, Dhrubajyoti, Das, Suman, Saha, Amrita

Journal:

New Journal of Chemistry

Year:

2017

Language:

english

File:

PDF, 3.06 MB

english, 2017

9

An assessment of oil spill detection using Sentinel 1 SAR-C images

Chaturvedi, Sudhir Kumar, Banerjee, Saikat, Lele, Shashank

Journal:

Journal of Ocean Engineering and Science

Year:

2019

Language:

english

File:

PDF, 1.43 MB

english, 2019

10

Party brand hate in political market: antecedents and consequences

Banerjee, Saikat, Goel, Paras

Journal:

Asian Journal of Political Science

Year:

2020

File:

PDF, 2.10 MB

2020

11

On the relationship between online brand community and brand preference in political market

Banerjee, Saikat

Journal:

International Review on Public and Nonprofit Marketing

Year:

2020

File:

PDF, 761 KB

2020

12

Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation

Sarkar, Sanmitra, Banerjee, Saikat

Journal:

Journal of Product & Brand Management

Year:

2020

File:

PDF, 617 KB

2020

13

[IEEE 2020 IEEE 15th International Conference on Nano/Micro Engineered and Molecular System (NEMS) - San Diego, CA, USA (2020.9.27-2020.9.30)] 2020 IEEE 15th International Conference on Nano/Micro Engineered and Molecular System (NEMS) - A Highly Sensitive Non-Enzymatic Hydrogen Peroxide Sensor based on Palladium-Gold Nanoparticles

Banerjee, Saikat, Hossain, Md Faruk, Slaughter, Gymama

Year:

2020

File:

PDF, 551 KB

2020

14

Optimization of polypropylene/clay nanocomposite processing using Box-Behnken statistical design

Saikat Banerjee, Mangala Joshi, Anup K. Ghosh

Journal:

Journal of Applied Polymer Science

Year:

2012

Language:

english

File:

PDF, 837 KB

english, 2012

15

Factors influencing scope and acceptability of E‐detailing as a pharmaceutical marketing communication tool in emerging economies like India

Banerjee, Saikat, Dash, Sampada Kumar

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2011

Language:

english

File:

PDF, 100 KB

english, 2011

16

Structural Transformations, Composition Anomalies and a Dramatic Collapse of Linear Polymer Chains in Dilute Ethanol–Water Mixtures

Banerjee, Saikat, Ghosh, Rikhia, Bagchi, Biman

Journal:

Journal of Physical Chemistry B

Year:

2012

Language:

english

File:

PDF, 578 KB

english, 2012

17

Novel interpenetrating network microspheres of xanthan gum–poly(vinyl alcohol) for the delivery of diclofenac sodium to the intestine—in vitro and in vivo evaluation

Ray, Somasree, Banerjee, Subham, Maiti, Sabyasachi, Laha, Bibek, Barik, Saikat, Sa, Biswanath, Bhattacharyya, Uttam Kumar

Journal:

Year:

2010

Language:

english

File:

PDF, 1.17 MB

english, 2010

18

Identification and characterization of a distinct banana bunchy top virus isolate of Pacific-Indian Oceans group from North-East India

Banerjee, Amrita, Roy, Somnath, Behere, Ganesh T., Roy, Subhra Saikat, Dutta, Sudip Kumar, Ngachan, S.V.

Journal:

Year:

2014

Language:

english

File:

PDF, 2.28 MB

english, 2014

19

Fluctuating micro-heterogeneity in water–tert-butyl alcohol mixtures and lambda-type divergence of the mean cluster size with phase transition-like multiple anomalies

Banerjee, Saikat, Furtado, Jonathan, Bagchi, Biman

Journal:

The Journal of Chemical Physics

Year:

2014

Language:

english

File:

PDF, 1.73 MB

english, 2014

20

pH-Induced Vesicle-to-Micelle Transition in Amphiphilic Diblock Copolymer: Investigation by Energy Transfer between in Situ Formed Polymer Embedded Gold Nanoparticles and Fluorescent Dye

Maiti, Chiranjit, Banerjee, Rakesh, Maiti, Saikat, Dhara, Dibakar

Journal:

Year:

2015

Language:

english

File:

PDF, 3.53 MB

english, 2015

21

Characterization of gelatin–agar based phase separated hydrogel, emulgel and bigel: a comparative study

Wakhet, Senggam, Singh, Vinay K., Sahoo, Saikat, Sagiri, Sai Sateesh, Kulanthaivel, Senthilguru, Bhattacharya, Mrinal K., Kumar, Naresh, Banerjee, Indranil, Pal, Kunal

Journal:

Journal of Materials Science: Materials in Medicine

Year:

2015

Language:

english

File:

PDF, 2.75 MB

english, 2015

22

Influence of Voter Demographics and Newspaper in Shaping Political Party Choice in India: An Empirical Investigation

Banerjee, Saikat, Chaudhuri, Bibek Ray

Journal:

Journal of Political Marketing

Year:

2016

Language:

english

File:

PDF, 977 KB

english, 2016

23

Distinctive compositional characteristics and evolutionary trend of Precambrian glaucony: Example from Bhalukona Formation, Chhattisgarh basin, India

Banerjee, Santanu, Mondal, Saikat, Chakraborty, Partha Pratim, Meena, S.S.

Journal:

Precambrian Research

Year:

2015

Language:

english

File:

PDF, 6.27 MB

english, 2015

24

A new end-on (μ 1,1 ) azido bridged [Zn 2 (L) 2 (Na)N 3 ] n 1D chain derived from a trinuclear zinc complex: syntheses, crystal structures, photoluminescence properties and DFT study

Banerjee, Saikat, Saha, Amrita

Journal:

Journal of Coordination Chemistry

Year:

2016

Language:

english

File:

PDF, 2.65 MB

english, 2016

25

A Robust Fluorescent Chemosensor for Aluminium Ion Detection Based on Schiff base Ligand with Azo Arm and Application in Molecular Logic Gate

Banerjee, Saikat, Brandao, Paula, Saha, Amrita

Journal:

Year:

2016

Language:

english

File:

PDF, 3.10 MB

english, 2016

26

Modulation of cell death in human colorectal and breast cancer cells through a manganese chelate by involving GSH with intracellular p53 status

Banerjee, Kaushik, Das, Satyajit, Majumder, Saikat, Majumdar, Subrata, Biswas, Jaydip, Choudhuri, Soumitra Kumar

Journal:

Molecular and Cellular Biochemistry

Year:

2017

Language:

english

File:

PDF, 4.17 MB

english, 2017

27

Structure-property relationship of π-extended boron-dipyrromethene derivatives towards optoelectronic applications

Songkhao, Jittikarn, Banerjee, Rajdeep, Debnath, Saikat, Narasimhan, Shobhana, Wannaprom, Napaporn, Vanalabhpatana, Parichatr, Seriani, Nicola, Gebauer, Ralph, Thamyongkit, Patchanita

Journal:

Dyes and Pigments

Year:

2017

Language:

english

File:

PDF, 2.62 MB

english, 2017

28

Seed pre-treatment with spermidine alleviates oxidative damages to different extent in the salt (NaCl)-stressed seedlings of three indica rice cultivars with contrasting level of salt tolerance

Paul, Saikat, Roychoudhury, Aryadeep, Banerjee, Aditya, Chaudhuri, Neha, Ghosh, Puja

Journal:

Year:

2017

Language:

english

File:

PDF, 976 KB

english, 2017

29

Arabinosylated Lipoarabinomannan Skews Th2 Phenotype towards Th1 during Leishmania Infection by Chromatin Modification: Involvement of MAPK Signaling

Bhattacharya, Parna, Gupta, Gaurav, Majumder, Saikat, Adhikari, Anupam, Banerjee, Sayantan, Halder, Kuntal, Bhattacharya Majumdar, Suchandra, Ghosh, Moumita, Chaudhuri, Shubho, Roy, Syamal, Majumdar,

Journal:

Year:

2011

Language:

english

File:

PDF, 1.62 MB

english, 2011

30

Design, synthesis and biological evaluation of a novel library of antimitotic C2-aroyl/arylimino tryptamine derivatives that are also potent inhibitors of indoleamine-2, 3-dioxygenase (IDO)

Chauhan, Jyoti, Dasgupta, Moumita, Luthra, Tania, Awasthi, Akanksha, Tripathy, Sayantan, Banerjee, Anindyajit, Paul, Santunu, Nag, Debashish, Chakrabarti, Saikat, Chakrabarti, Gopal, Sen, Subhabrata

Journal:

European Journal of Pharmaceutical Sciences

Year:

2018

Language:

english

File:

PDF, 1.77 MB

english, 2018

31

Disease awareness advertising (DAA) in emerging economy: A comparison between views of consumers and pharmaceutical professionals

Banerjee, Saikat, Dash, Sampada Kumar

Journal:

Health Marketing Quarterly

Year:

2018

Language:

english

File:

PDF, 1.29 MB

english, 2018

32

Gimbal orientation study and assessment for the autonomous underwater vehicles

Chaturvedi, Sudhir Kumar, Basu, Sourav, Banerjee, Saikat

Journal:

Journal of Ocean Engineering and Science

Year:

2019

Language:

english

File:

PDF, 1.13 MB

english, 2019

33

Gimbal orientation study and assessment for the autonomous underwater vehicles

Chaturvedi, Sudhir Kumar, Basu, Sourav, Banerjee, Saikat

Journal:

Journal of Ocean Engineering and Science

Year:

2019

File:

PDF, 1.13 MB

2019

34

Factors shaping attitude of voters about celebrity politicians: Direct and indirect effects

Banerjee, Saikat, Chaudhuri, Bibek Ray

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 496 KB

2020

35

Size-modulation of functionalized Fe 3 O 4 : nanoscopic customization to devise resolute piezoelectric nanocomposites

Bhattacharjee, Souvik, Mazumder, Nilesh, Mondal, Suvankar, Panigrahi, Karamjyoti, Banerjee, Anibrata, Das, Dimitra, Sarkar, Saikat, Roy, Dipayan, Chattopadhyay, Kalyan Kumar

Journal:

Dalton Transactions

Year:

2020

File:

PDF, 6.65 MB

2020

36

Factors impacting state branding communication success: a mediating and multigroup analysis

Banerjee, Saikat

Journal:

Place Branding and Public Diplomacy

Year:

2020

File:

PDF, 1.19 MB

2020

37

Brand co-creation through triadic stakeholder participation

Sarkar, Sanmitra, Banerjee, Saikat

Journal:

European Business Review

Year:

2019

File:

PDF, 546 KB

2019

38

On the Relationship between Brand Scandal and Consumer Attitudes: A Literature Review and Research Agenda

Kapoor, Sunaina, Banerjee, Saikat

Journal:

International Journal of Consumer Studies

Year:

2020

File:

PDF, 28.50 MB

2020

39

Conformational, Concomitant Polymorphs of 4,4-Diphenyl-2,5-cyclohexadienone: Conformation and Lattice Energy Compensation in the Kinetic and Thermodynamic Forms

Saikat Roy, Rahul Banerjee, Ashwini Nangia, Gert J. Kruger

Journal:

Chemistry - A European Journal

Year:

2006

Language:

english

File:

PDF, 446 KB

english, 2006

40

Alkoxy Group Facilitated Ring Closing Metathesis (RCM) of Acyclic 1,6-Dienes. Convenient Synthesis of Non-racemic Highly Substituted Cyclopentenols.

Abhijit Nayek, Shyamapada Banerjee, Saikat Sinha, Subrata Ghosh

Journal:

Year:

2004

File:

PDF, 24 KB

2004

41

Synthesis of Highly Functionalized 3-Oxatricyclo[6.2.0.02,6]decanes Towards the Synthesis of Kelsoene (III) and Spatol (IV).

Shyamapada Banerjee, Saikat Sinha, Subrata Ghosh

Journal:

Year:

2005

File:

PDF, 14 KB

2005

42

Alkoxy group facilitated ring closing metathesis (RCM) of acyclic 1,6-dienes: Facile synthesis of non-racemic highly substituted cyclopentenols

Shyamapada Banerjee, Abhijit Nayek, Saikat Sinha, Tanurima Bhaumik, Subrata Ghosh

Journal:

Journal of Molecular Catalysis A: Chemical

Year:

2006

Language:

english

File:

PDF, 252 KB

english, 2006

43

Studies on biomethanation of distillery wastes and its mathematical analysis

Saikat Banerjee, G.K Biswas

Journal:

Chemical Engineering Journal

Year:

2004

Language:

english

File:

PDF, 206 KB

english, 2004

44

Crystal structure and DFT calculations of andrographiside

Saikat Kumar Seth, Sukdeb Banerjee, Tanusree Kar

Journal:

Journal of Molecular Structure

Year:

2010

Language:

english

File:

PDF, 819 KB

english, 2010

45

Alkoxy group facilitated ring closing metathesis (RCM) of acyclic 1,6-dienes. Convenient synthesis of non-racemic highly substituted cyclopentenols

Abhijit Nayek, Shyamapada Banerjee, Saikat Sinha, Subrata Ghosh

Journal:

Tetrahedron Letters

Year:

2004

Language:

english

File:

PDF, 276 KB

english, 2004

46

A spectroscopic approach for structural characterization of polypropylene/clay nanocomposite

Saikat Banerjee, Mangala Joshi, Anup K. Ghosh

Journal:

Polymer Composites

Year:

2010

Language:

english

File:

PDF, 591 KB

english, 2010

47

Informed consent for endoscopic surgery—myth or reality?

Jeremy Wright, Saikat Banerjee

Journal:

Gynecological Surgery

Year:

2004

Language:

english

File:

PDF, 79 KB

english, 2004

48

A two step method for accelerated mass propagation ofDendrocalamus asperand their evaluation in field

Maitreyi Banerjee, Saikat Gantait, Binay Ray Pramanik

Journal:

Physiology and Molecular Biology of Plants

Year:

2011

Language:

english

File:

PDF, 455 KB

english, 2011

49

Expectant management of early pregnancies of unknown location: a prospective evaluation of methods to predict spontaneous resolution of pregnancy

Saikat Banerjee, Naaila Aslam, Brigitte Woelfer, Alexandra Lawrence, Janine Elson, Davor Jurkovic

Journal:

BJOG: An International Journal of Obstetrics & Gynaecology

Year:

2001

Language:

english

File:

PDF, 85 KB

english, 2001

50

Water-soluble nanoparticles from poly(ethylene glycol)-based cationic random copolymers and double-tail surfactant

Rakesh Banerjee, Saikat Maiti, Dibakar Dhara

Journal:

Colloids and Surfaces A: Physicochemical and Engineering Aspects

Year:

2012

Language:

english

File:

PDF, 515 KB

english, 2012

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